nike公司介绍英文版PPT
Company OverviewNike, Inc. is a leading global athletic footwear and apparel ...
Company OverviewNike, Inc. is a leading global athletic footwear and apparel company that was founded in 1964 by Bill Bowerman and Phil Knight. Based in Beaverton, Oregon, the company is known for its innovative design, marketing, and branding. Nike's mission is to bring inspiration and innovation to every athlete in the world.HistoryNike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, who initially sold running shoes out of the back of his car. The company's first product was the "Moon Shoe," designed by Bill Bowerman with the help of his wife, Marion. In 1971, the company was renamed Nike, Inc., derived from the Greek goddess of victory, and went public with its initial stock offering in 1980.Products and ServicesNike is best known for its sneakers, apparel, and accessories that cater to a wide range of sports and fitness activities. The company offers products for men, women, and children, ranging from casual to performance-oriented gear. Some of Nike's best-selling products include the Air Max sneakers, the Nike Dri-FIT line of clothing, and the Apple Watch.Brand and Marketing StrategyNike's brand image is centered on its "Swoosh" logo, which has become synonymous with the company's name. The company's marketing strategy is built around iconic slogans and taglines that resonate with its target audience. One of the most famous examples is "Just Do It," which was launched in 1988 and remains a popular motto for athletes and fitness enthusiasts. Nike also partners with influential athletes and celebrities to promote its products through endorsements and ambassadorships.Community InvolvementNike is actively involved in various community and environmental initiatives. The company partners with non-profit organizations to promote youth sports programs and provide resources to underserved communities. Nike also takes measures to minimize its environmental impact by using sustainable materials in its products and operating green factories.Global PresenceWith headquarters in Beaverton, Oregon, Nike has a global presence spanning over 100 countries. The company operates manufacturing facilities, offices, and retail stores around the world. Nike's global reach allows it to serve a diverse customer base with local products and marketing strategies. The company's website offers online shopping for consumers in various countries, as well as a selection of international products.ConclusionNike, Inc. is a leading global athletic footwear and apparel company known for its innovative design, marketing, and branding. Founded in 1964 by Bill Bowerman and Phil Knight, the company has grown to become a household name with a presence in over 100 countries. Nike's products range from sneakers and apparel to accessories and are targeted towards men, women, and children. The company's marketing strategy involves iconic slogans, celebrity endorsements, and partnerships with influential athletes. Additionally, Nike is involved in various community and environmental initiatives to promote youth sports and minimize its impact on the environment. With headquarters in Beaverton, Oregon, Nike continues to inspire and innovate in the world of sportswear.
