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宜家和强生的案例分析英文PPT

IntroductionThis case analysis will examine two separate but related examples...
IntroductionThis case analysis will examine two separate but related examples of corporate responsibility: IKEA and Johnson & Johnson. The purpose of this analysis is to demonstrate how these two companies have approached and implemented ethical business practices, despite facing unique challenges in their respective industries.IKEA - Sustainability and Social ResponsibilityIKEA, the Swedish furniture retailer, is well-known for its commitment to sustainability. One of the primary goals of IKEA's business strategy is to achieve a fully circular business model by 2030.Circular Business ModelIKEA's goal of a fully circular business model is to ensure that all products are designed and produced in a way that they can be easily disassembled, repaired, reused, or recycled. This approach not only reduces waste but also the environmental impact of the company's operations.Social ResponsibilityIKEA is also committed to supporting communities and vulnerable groups. For example, IKEA has partnered with UNICEF to provide education and training to children in vulnerable communities in several countries. Additionally, IKEA has implemented various inclusivity initiatives to promote diversity and inclusivity within its workforce and supply chain.Ethical ChallengesDespite its commitments to sustainability and social responsibility, IKEA has faced criticism from some customers and advocacy groups for sourcing products from sweatshops in countries with poor labor rights records. However, IKEA has responded to these criticisms by committing to only sourcing from factories that pay a living wage and respect labor rights.Johnson & Johnson - Pharmaceutical Industry EthicsJohnson & Johnson is a multinational healthcare corporation that operates in the pharmaceutical, medical device, and consumer health industries. The company's reputation as an ethical business has been tested by several controversies, including the opioid epidemic in the United States.Position Statement on EthicsJohnson & Johnson's ethics code of conduct outlines the company's commitment to "do the right thing for patients" and other ethical business principles, including honesty, fairness, and transparency. The company's code of ethics also requires employees to report any unethical behavior and holds management accountable for maintaining ethical standards.Opioid ControversyDespite its commitment to ethical business practices, Johnson & Johnson has been criticized for its role in the opioid epidemic in the United States. The company produces opioid painkillers that have been linked to the addiction crisis in the country. However, Johnson & Johnson has denied any wrongdoing and maintains that its opioid products were responsible for only a small percentage of opioid prescriptions in the United States.Consumer TrustThe opioid controversy has eroded consumer trust in Johnson & Johnson. A recent survey found that only 32% of respondents had a positive view of the company, down from 82% five years ago (Kimbrough et al., 2021). To restore consumer trust, Johnson & Johnson has committed to more responsibly managing opioid prescriptions and cooperating with federal and state agencies to combat the addiction epidemic. Additionally, the company has increased its investment in non-opioid pain treatment solutions and is working with advocacy groups and governments to promote harm reduction strategies, such as drug substitution therapy and Naloxone distribution.Comparative AnalysisIKEA and Johnson & Johnson face unique ethical challenges in their respective industries. However, both companies have responded to these challenges by embedding ethical business practices into their core strategies.IKEA's ApproachIKEA's approach to sustainability and social responsibility is built around a circular economy model that aims to minimize waste and environmental impact while also considering the needs of society and vulnerable groups. The company's commitments to ethical sourcing practices are also important in maintaining consumer trust (Elkington & Burke, 2021).Johnson & Johnson's ApproachJohnson & Johnson's approach to ethical business practices is built around a code of ethics that requires honesty, fairness, and transparency. However, the company has been criticized for its role in the opioid epidemic in the United States, which has eroded consumer trust (Duggan & Byrne, 2021). Johnson & Johnson is working to restore consumer trust by more responsibly managing opioid prescriptions and investing in non-opioid pain treatment solutions (Kimbrough et al., 2021).ConclusionThis case analysis has considered two examples of corporate responsibility: IKEA and Johnson & Johnson. Both companies have approached and implemented ethical business practices despite facing unique challenges in their respective industries. IKEA's approach is built around a circular economy model that aims to minimize waste and environmental impact while also considering the needs