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Lao Gan MaBrand IntroductionLao Gan Ma is a Chinese brand of sauce made from ...
Lao Gan MaBrand IntroductionLao Gan Ma is a Chinese brand of sauce made from fermented soybeans and chili peppers. It is one of the most famous sauces in China and is often used as a condiment for various dishes. Lao Gan Ma has a unique taste and strong flavor, which is deeply loved by the people.Brand HistoryLao Gan Ma was founded in 1986 by Ms. Lao in the city of Guilin, Guangxi Province. At the beginning, Lao Gan Ma was a small soy sauce factory with only a few employees. However, due to the unique taste and flavor of Lao Gan Ma sauce, it has gradually won the love and recognition of consumers. In the early 1990s, Lao Gan Ma sauce was introduced to the market in southern China and quickly became popular. In 1997, Lao Gan Ma Group Co., Ltd. was established to expand production scale and improve product quality. Today, Lao Gan Ma has become a national brand with sales in more than 20 countries and regions around the world.Brand CultureLao Gan Ma sauce is named after its founder, Ms. Lao, and is also known as "Ms. Lao's sauce". The brand culture of Lao Gan Ma emphasizes on integrity, practicality, and innovation. The brand's philosophy is "Delicious for every family", indicating that Lao Gan Ma sauce aims to provide high-quality products and services to every consumer around the world. In addition, Lao Gan Ma also values social responsibility, actively participating in public welfare activities and making donations to help the society.Product IntroductionLao Gan Ma produces various types of soy sauces and chili sauces, including regular soy sauce, light-salt soy sauce, low-sodium soy sauce, spicy soy sauce, etc. These products have high concentrations and strong flavors, which are suitable for use as condiments for all kinds of dishes, especially stir-fried dishes and noodles. In addition, Lao Gan Ma also produces other seasonings such as oyster sauce and soy sauce powder, providing more choices for consumers.Brand StoryLao Gan Ma has a simple but touching story. In the early 1980s, Ms. Lao was a worker in a soybean factory in Guilin, Guangxi. She noticed that many local people could not afford to buy expensive soy sauce, so she decided to research and develop a cheap but good soy sauce. She used local soybeans and chili peppers as raw materials and added her own secret formula to create the first bottle of Lao Gan Ma sauce. It was sold at the local market for 0.15 yuan per bottle and quickly sold out. Lao Gan Ma sauce quickly won the love and recognition of consumers due to its unique taste and strong flavor.Popular BrandsLao Gan Ma is one of the most popular condiment brands in China. Its products have been sold well in more than 20 countries and regions around the world, including Europe, America, Japan, etc. In addition to the original flavor, Lao Gan Ma also develops various flavors to meet different consumer tastes, such as chicken broth flavor, garlic flavor, tomato sauce flavor, etc. In addition, Lao Gan Ma also cooperates with other well-known brands to launch joint products, such as beer-flavored soy sauce and pizza-flavored soy sauce, which attracts more attention from consumers.