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Miyue Bingcheng, founded in 1997, is a leading Chinese fast-food chain specia...

Miyue Bingcheng, founded in 1997, is a leading Chinese fast-food chain specializing in iced tea and other frozen desserts. With a strong commitment to providing customers with high-quality, affordable, and innovative products, the company has grown to become a household name in the Chinese beverage industry.Company Vision and MissionMiyue Bingcheng's vision is to become the most loved iced tea brand in the world. Its mission is to deliver refreshing, healthy, and delicious beverages to every corner of the globe, while maintaining its commitment to sustainability and social responsibility.Product RangeThe company's product range includes a variety of iced teas, milk teas, fruit teas, and frozen desserts. All products are carefully crafted using fresh ingredients and are available in a range of sizes and flavors to cater to different customer preferences. Miyue Bingcheng also offers a variety of limited-edition flavors throughout the year, keeping its menu fresh and exciting.Expansion StrategyMiyue Bingcheng has aggressive expansion plans, aiming to open new stores across China and internationally. The company has successfully expanded its footprint in major cities across the country and has also ventured into overseas markets, including Singapore, Malaysia, and the Philippines.Commitment to Quality and InnovationAt Miyue Bingcheng, quality and innovation are paramount. The company continuously invests in research and development to create new and exciting products that meet the changing tastes and preferences of its customers. It also places a strong emphasis on using fresh, high-quality ingredients to ensure the best possible taste and nutritional value of its beverages.Commitment to Social ResponsibilityMiyue Bingcheng is deeply committed to corporate social responsibility. The company actively participates in various social causes and initiatives, including supporting education and environmental protection programs. It also strives to reduce its carbon footprint by implementing sustainable practices in its operations and supply chain.In conclusion, Miyue Bingcheng is a fast-growing and innovative iced tea chain that is committed to providing customers with high-quality, affordable, and delicious beverages. With its strong focus on quality, innovation, and social responsibility, the company is poised to continue its successful expansion and solidify its position as a global leader in the iced tea industry.