敦煌李广杏农产品的商业策划 中英文结合PPT
敦煌李广杏农产品商业策划项目背景敦煌，这座千年古城，不仅以其壮丽的莫高窟闻名于世，还孕育了众多独特的农产品。其中，李广杏便是敦煌的一大特产。其果实金黄、肉...
敦煌李广杏农产品商业策划项目背景敦煌，这座千年古城，不仅以其壮丽的莫高窟闻名于世，还孕育了众多独特的农产品。其中，李广杏便是敦煌的一大特产。其果实金黄、肉质细腻、甘甜可口，被誉为“杏中之王”。为更好地推广这一美味佳果，我们特制定此商业策划。市场分析目标客户高端水果市场、健康食品爱好者、旅游纪念品市场市场规模随着健康饮食的兴起，高端水果市场逐年增长。敦煌作为旅游胜地，每年吸引大量游客，为李广杏提供了广阔的市场空间竞争对手分析普通杏子及其他高端水果市场趋势绿色、有机、健康成为消费者新宠产品策略定位高端、有机、健康、地域特色包装设计结合敦煌文化，设计独特的包装，既体现地方特色，又增加产品附加值品牌建设通过故事化营销，将李广杏与敦煌文化、历史故事相结合，增强品牌文化内涵营销策略线上营销利用社交媒体、短视频平台等进行宣传，吸引年轻消费者线下营销与敦煌旅游景点合作，设立特产专柜，为游客提供试吃、购买服务合作推广与高端餐厅、酒店合作，将李广杏作为特色食材引入菜单未来展望我们希望敦煌李广杏不仅能成为敦煌的一张名片，更能成为国内外消费者心中的健康佳品。通过持续的品牌建设和市场推广，让李广杏走出敦煌，走向世界。Dunhuang Li Guangxing Apricot Agricultural Product Business PlanDunhuang, this ancient city known for its magnificent Mogao Caves, also boasts many unique agricultural products. Among them, Li Guangxing apricot stands out. With its golden hue, delicate texture, and sweet taste, it is hailed as the "king of apricots". To better promote this delicious fruit, we have developed this business plan.Target CustomersHigh-end fruit market, health food enthusiasts, tourist souvenir marketMarket SizeWith the rise of healthy eating, the high-end fruit market is growing each year. Dunhuang, as a popular tourist destination, attracts a large number of visitors, providing ample market space for Li Guangxing apricotsCompetitor AnalysisOrdinary apricots and other high-end fruitsMarket TrendsGreen, organic, and healthy products are becoming consumer favoritesPositioningHigh-end, organic, healthy, and with regional characteristicsPackaging DesignIncorporate Dunhuang culture into unique packaging to reflect local characteristics and add value to the productBrand BuildingUse storytelling marketing to combine Li Guangxing apricots with Dunhuang culture and historical stories, enhancing the cultural connotation of the brandOnline MarketingLeverage social media, short-video platforms, etc., for promotion to attract younger consumersOffline MarketingCooperate with Dunhuang tourist attractions to set up specialty counters, offering tasting and purchasing services to visitorsCollaborative PromotionPartner with high-end restaurants and hotels to introduce Li Guangxing apricots as特色食材into their menusWe hope that Dunhuang Li Guangxing apricots will not only become a name card for Dunhuang but also a healthy delicacy in the hearts of consumers at home and abroad. Through continuous brand building and market promotion, we aim to take Li Guangxing apricots out of Dunhuang and into the world.
