敦煌李广杏农产品的商业策划 中英文结合PPT
敦煌李广杏农产品商业策划产品概述敦煌李广杏，源自中国甘肃省敦煌市，历史悠久，品质卓越。其果实饱满、口感细腻、甜度适中，深受消费者喜爱。随着健康饮食趋势的兴...
敦煌李广杏农产品商业策划产品概述敦煌李广杏，源自中国甘肃省敦煌市，历史悠久，品质卓越。其果实饱满、口感细腻、甜度适中，深受消费者喜爱。随着健康饮食趋势的兴起，敦煌李广杏凭借其独特的口感和营养价值，逐渐受到市场的青睐。市场分析：主要面向追求健康、注重品质的年轻消费者群体。：国内其他地区的优质杏果及进口水果。商业策略：通过包装设计、广告宣传等方式，打造独特的品牌形象，提升产品知名度。：实施严格的质量管理体系，确保产品的品质和口感。线上销售利用电商平台，拓宽销售渠道，增加产品曝光率线下体验在敦煌设立体验店，让消费者亲身感受产品的魅力合作推广与旅游、餐饮等行业合作，通过跨界营销，提升品牌影响力未来发展：研发新口味、新包装的敦煌李广杏产品，满足消费者多样化需求。：逐步拓展国内外市场，提升产品的市场占有率。Dunhuang Li Guang Apricot Agricultural Product Business PlanDunhuang Li Guang Apricot, originating from Dunhuang City, Gansu Province, China, boasts a rich history and superior quality. Its plump fruits, delicate texture, and moderate sweetness have earned it great popularity among consumers. With the rising trend of healthy eating, Dunhuang Li Guang Apricot has gradually gained favor in the market due to its unique taste and nutritional value.Target Market: Primarily targeted at young consumers who pursue health and quality.Competitors: High-quality apricots from other regions in China and imported fruits.Market Trend: Green, organic, and healthy have become the main considerations for consumers when purchasing agricultural products.Brand Building: Establish a unique brand image through packaging design, advertising, and other means to enhance product awareness.Quality Control: Implement a strict quality management system to ensure product quality and taste.Marketing Strategy:Online SalesUtilize e-commerce platforms to broaden sales channels and increase product exposureOffline ExperienceSet up experience stores in Dunhuang to allow consumers to personally experience the charm of the productCooperative PromotionCollaborate with tourism, catering, and other industries to enhance brand influence through cross-marketingProduct Innovation: Develop new flavors and packaging for Dunhuang Li Guang Apricot products to meet the diverse needs of consumers.Market Expansion: Gradually expand domestic and international markets to increase product market share.Social Responsibility: Focus on environmental protection and public welfare causes to establish a good corporate image.
